HOT ! Övik Lite Flannel Shirt | Men\'s

Soft, sturdy, all-day

This is flannel done right — lightweight organic-cotton twill that’s brushed for next-to-skin comfort and tailored to sit neatly under a jacket. Two classic chest pockets, a button-down collar and an easy regular fit make it a dependable layer from pub to bothy. The Övik Lite feels familiar from first wear and only gets better.

• FEATURES


• SIZE GUIDE


• ECO CREDENTIALS


• THE BRAND

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  • 100% organic cotton twill
  
  
  • Brushed for soft comfort
  
  
  • Button-down collar stays tidy
  
  
  • Twin chest pockets with flaps
  
  
  • Pen opening on one pocket
  
  
  • Regular fit with clean drape
  
  
  • Subtle sleeve fox logo
  
  
  
  


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  cm	XXS	XS	S	M	L	XL	XXL	XXXL
  Chest	83	89	95	101	107	114	123	132
  Waist	70	76	82	88	96	104	113	122
  Seat	82	88	94	100	106	113	120	128
  Arm length	83	84	85	86	87	88	88	89

  
  

  

  
  

  All you need is a tape measure!

  
  
  
  

  Avoid bulky clothes

  
  

  For the most accurate result, you should be measured wearing only your undergarments or close-fitting clothing, for example, a base layer. It’s not a good idea to measure yourself wearing jeans, sweaters or other bulky clothing.

  
  
  
  
  1. 
     Head - Measure the head around the biggest part and above your eyebrows.
  
  
  2. 
     Arm Length - Bend the elbow slightly, then measure from the center back of the neck, over the shoulder to the elbow, and down to the wrist.
  
  
  3. 
     Chest - Measure straight under your arms around your body at the fullest part of your chest.
  
  
  4. 
     Waist - Measure around your waist at the narrowest part.
  
  
  5. 
     Seat - Standing with your feet hip-width apart, measure around your hips at the widest part.
  
  
  6. 
     Inner Leg Length - Standing in a straight position, measure from your crotch down the inside leg to the floor.
  
  
  
  


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    Organic Cotton - Made from organic cotton
  
  
  
  


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  When it comes to iconic Swedish exports, Fjällräven is right up there with IKEA and Volvo.* ‘The Arctic Fox’ has been in the outdoor gear game since the 60s, but the story really dates back to 1950, when founder Åke Nordin – then 14 years old – took his mum’s treadle sewing machine down to the cellar and cobbled together his first rucksack.

  
  

  Some of Fjällräven’s products are instantly recognisable, including the Kånken backpack – originally designed for Swedish schoolkids in the 1970s – and their famous Greenland jacket, first released in 1968. But they also have a knack for combining vintage looks with modern materials and refinements. Products in their Vardag line, for example, were inspired by a deep dive into the brand’s old catalogues – and feature the brand’s 70s logo instead of the modern one.

  
  

  Quintessentially Scandi, Fjällräven kit is built tough and dependable for people who live, work and play in the outdoors, day-in, day-out. You’re as likely to see their popular Keb trousers on gamekeepers and foresters as you are on hikers and bushcrafters.

  
  

  But this is a brand that does more than just gear. Åke Nordin was all about the shared experience of the outdoors, and since 2005, thousands of people every year have taken part in their Fjällräven Classic treks – which now operate in seven different countries from Sweden to Korea, including the UK.

  
  

  *Our senior buyer says we need to mention Saab here too.